Tag Archives | Social Media ROI

Why Guinness Beer Created the Guinness Book of World Records

Gary Vaynerchuk dropping some serious knowledge upon the attendees at the LIMRA/LOMA Social Media Conference for Financial Services 2013 #LLSMC

Gary talks about Guinness Beer creating the Guinness Book of World Records and why they did it. Watch below…

The key golden nugget here is people can create a blog about content their potential customers are interested in and not necessarily relevant to what they sell. As an example he says Life Insurance agents can create a blog about their local high school team and become the media source for that information and in being useful and bringing value can attract new customers indirectly.

**This video was filmed with Google Glass

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B.J. Mendelson (Social Media Is Bullshit) Interview

B.J. Mendelson is interviewed in these videos and asked about what he shares in his book Social Media is Bullshit.

He points out that people shouldn’t blindly follow all the “social media experts” figure out what platform works for you and how you want to use it like “feeling good, connecting with people”…

Learn more about why he thinks Social Media is Bullshit and watch these videos.

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Rebecca Robertson Says Only 6% Visited Park Avenue Armory Exhibit Because of Social Media

Check out this interview where Park Avenue Armory President Rebecca Robertson sat down to discuss social media with Gary Vaynerchuk at the NYC offices of VaynerMedia as part of Gary’s plan to do one interview a day everyday of 2013.

Rebecca Robertson started off the interview with a tough question for Gary Vaynerchuk about her survey results showing only 6% came to an exhibit┬ábecause of “Social Media“. See his answer…

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