Tag Archives | Social Media ROI
Gary Vaynerchuk dropping some serious knowledge upon the attendees at the LIMRA/LOMA Social Media Conference for Financial Services 2013 #LLSMC
The key golden nugget here is people can create a blog about content their potential customers are interested in and not necessarily relevant to what they sell. As an example he says Life Insurance agents can create a blog about their local high school team and become the media source for that information and in being useful and bringing value can attract new customers indirectly.
**This video was filmed with Google Glass
B.J. Mendelson is interviewed in these videos and asked about what he shares in his book Social Media is Bullshit.
He points out that people shouldn’t blindly follow all the “social media experts” figure out what platform works for you and how you want to use it like “feeling good, connecting with people”…
Learn more about why he thinks Social Media is Bullshit and watch these videos.
Hat Tip: Ryan C. Miller
Caryn Siedman Becker, CEO of Clear, explains why she brought her social media work in-house, and why it’s much more effective than when it was run by an agency.
Check out this interview where Park Avenue Armory President Rebecca Robertson sat down to discuss social media with Gary Vaynerchuk at the NYC offices of VaynerMedia as part of Gary’s plan to do one interview a day everyday of 2013.
Rebecca Robertson started off the interview with a tough question for Gary Vaynerchuk about her survey results showing only 6% came to an exhibit because of “Social Media“. See his answer…
Hat Tip: TMZInsider