Why Guinness Beer Created the Guinness Book of World Records

Gary Vaynerchuk dropping some serious knowledge upon the attendees at the LIMRA/LOMA Social Media Conference for Financial Services 2013 #LLSMC

Gary talks about Guinness Beer creating the Guinness Book of World Records and why they did it. Watch below…

The key golden nugget here is people can create a blog about content their potential customers are interested in and not necessarily relevant to what they sell. As an example he says Life Insurance agents can create a blog about their local high school team and become the media source for that information and in being useful and bringing value can attract new customers indirectly.

**This video was filmed with Google Glass

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